April 1st, 2005 - TiVO
I’ve often heard that TiVO is the death of the commercial–to the delight of viewers and the disappointment of advertisers.
I don’t believe it. I watch MORE commercials with TiVO than I do with live tv. Why? Becuase while watching live tv, I turn away during most commercial breaks. I pick up a magazine or talk to my husband or go to the bathroom. But when I watch recorded shows, I fast-forward through commercials. The only way to know my show is about to start again is to watch the commercials. They may go by faster, but I’m seeing them all. I hate it (especially ones for gory tv shows and movies that I really dislike seeing).
It’s the one thing I hate about TiVO. My parents had a VCR that had a 30-second skip button. That’s what I want TiVO to have. At least for 30 seconds at a time I could ignore the commercial. And, typically, most breaks were at least 3 minutes long so you hit the skip button as soon as you heard sound again and didn’t look up for at least 2 minutes.
April 18th, 2005 at 1:45 am EDT
Actually Tivo does have this feature. However, you have to program your remote. It is REALLY easy. Here is the link: http://www.bigmarv.net/how/tivo30secondskip.html
Happy Tivoing